A marketing strategy is your business’s game plan for reaching prospects and turning them into customers. It’s about understanding who buys your products and services, how you’ll motivate them to take action, and how you’ll measure marketing activities and refine your approach moving forward.
Audience research & persona development
How well do you really know your ideal customer? Do you understand their pain points, who or what influences their buying decisions, from which sources they gather information?
A detailed buyer persona takes the guesswork out of marketing and allows you to create content and messaging that appeals to your target audience & moves them toward action.
Content creation & editorial services
Great content should inform, inspire, and entertain your target audience. Let us write copy that resonates with prospects, turning them into customers.
Or you write it. We review and refine it, helping you generate great content. We proof websites, emails, brochures, press releases, white papers, marketing materials and more.